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Blupi — a blueprinting canvas for teams who think in systems
Discover Blupi
Home
Ongoing
Design that
makes
things work.
For fifteen years I’ve helped companies build software that doesn’t just function — it resonates. I care about the craft underneath the interface: the decisions that don’t show up in a screenshot but shape how a product feels over time.
Currently Product Design Leader at FreshBooks, leading product design across the full platform. I’m also the maker of Blupi, and I write Of Quality — a newsletter on craft and what it means to build things that last.
Designing
Software
for Humans
since 2013
II · Writing
Thinky things.
A working notebook. Essays on craft, leadership, and the long game of building software for humans.
All essays →