FreshBooks
Senior Director, Product Design
- Led product design across the full FreshBooks platform — web, mobile, payments, and the AI surface area.
- Set the design organization’s operating model, hiring bar, and growth ladder.
- Partnered with Product and Engineering leadership on long-range platform strategy.
- Sponsored Blupi, a blueprinting practice that reshaped how teams scope cross-functional work.
Director, Product Design
- Stewarded design quality and consistency across all product areas through a period of rapid platform expansion.
- Built the design management layer — coaching the first generation of Product Design Managers at FreshBooks.
- Led the modernization of the design system and the operating cadence between Design, Product and Research.
Associate Director, Product Design
- Owned design for the platform pillar — payments, banking, accounting surfaces.
- Drove the shift from feature-team thinking to outcome-team thinking across the org.
Product Design Lead & Manager
- Coached and managed a team of world-class Product Designers.
- Design strategy and leadership across major business mandates.
- Stood up the first cross-team design crit, research ops, and hiring rubric.
Senior Product Designer
- Lead UX designer for the new FreshBooks iOS and Android apps.
- Lead UX designer for the FreshBooks Card Reader mobile payments experience.
- Designed and conducted research to drive product strategy and roadmaps.
- Active in shaping UX research practices and initiatives across the org.
- Interim Product Manager (May — July 2018).